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Krug Ambassade


The Champagne Company is a "Krug Ambassade" and as such, part of a network of unique Ambassadors, reflecting the spirit of the House of Krug, who are constantly inviting consumers to discover or rediscover Krug and to experience its champagnes with enthusiasm and passion. We are the only online retailer in the world to have been awarded this accolade.

"After tasting Krug, I am always left with how Krug is an adventure to taste - their Champagne and for me especially the Grande Cuvée, should be discovered, understood and enjoyed by as many people as possible, as soon as possible!" says Simon Ransom-Tester of The Champagne Company, Krug Ambassade and member of the L'Academie du Champagne.

"Technology and development are always at the forefront of our business and the Krug ID is an innovation by Krug that allows our Customers to dive into and immerse themselves within the history and craftsmanship that is at the heart of all Krug Champagnes."

Behind every precious drop of Krug Champagne stands the dream of a visionary. One man who, long before others, understood that the essence of Champagne is pleasure. Over 170 years ago, Joseph Krug broke with convention to follow his vision. To create the most generous expression of Champagne every year, regardless of climatic unpredictability. Joseph’s bold experiment proved a triumph and he succeeded in creating Champagne like never before. And like no other Champagne House since. To this day, the House of Krug lives and breathes his enduring philosophy, creating only prestige Champagnes since 1843. "A good House should create only two Champagnes of the same quality". Joseph Krug wrote in his notebook; Champagne No.1, to be the fullest expression of Champagne every single year, and Champagne No.2, the expression of the circumstances of a particular year captured by Krug, and created only in the years where there is an interesting story to tell. We know it today as Krug Vintage. It is a Champagne which is not a selection of the best wines of a superlative year, but the blend of beautifully expressive wines from the year.

Joseph Krug did not believe in hierarchies between his champagnes. He maintained that all Krug champagnes were all of the same undisputed quality, each illustrating a different expression of Nature. The only factor deciding value would be rarity. And so it is today.

You can see our complete collection of Krug Champagne here...

Discover the story behind your unique bottle of Krug thanks to its six digit number on its back label. Find out what seasonal challenges led to its creation as Cellar Master Eric Lebel tells the story direct from his notebooks and reference your collection of Krug Champagne. Follow the link on the Krug ID image below and insert your Krug ID number.

Download the Krug App on a link below and discover the story your Krug bottle has to tell using the Krug ID...