Doorly’s Barbadian rum is a brand steeped in the rich history and heritage of rum making within the Caribbean.
Barbados is considered by many sources to be the birthplace of rum datingback to 1651 where the first known recorded written usage of the term Rum Bullion appears. The iconic bird which adorns Doorly’s bottles is the rare and beautiful Blue Hyacinth Macaw, that lives in Caribbean rainforests.
Doorly’s is produced by the House of Martin Doorly, and the rum sustains this old Bajan family-owned business with one of the oldest rum brands produced in Barbados from their Foursquare distillery. Here they produce a range of highly regarded rums of different ages and styles. A perfect blend of product and heritage for Echo to create a modern brand to exploit the current position in the market.