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Veuve Clicquot Champagne

Veuve Clicquot

Champagne has a distinctive yellow label - one of the most easily and widely recognisable Champagne brands and famous for their innovative gift sets. In 1772 Philppe Clicquot established himself as a wine merchant under the name Clicquot and was the first Champagne House to ship rosé champagne.In 1810 the House took on the name, Veuve Clicquot Ponsardin and produced its very first Vintage Champagne. Nicole-Barbe Ponsardin widow of Philppe Clicquots son Francois developed the business both technically and commercially. In order to protect the house from imitations she introduced the distinctive and famous yellow label now recognised at sporting events and parties around the world.Veuve Clicquot produce an excellent range of Rosé, Brut and Demi-Sec Champagnes and of course luxury vintages such as La Grande Dame.

Veuve Clicquot Champagne

The Yellow Label

In 1850, Madame Clicquot agreed to a minimalist first white label, a first in the world of champagne. This label was quickly followed by another when, with the rising popularity from the mid-19th century of sec, or dry champagnes with less sugar, Veuve Clicquot decided to label the bottles with a colour that would distinguish them from other cuvées. And so the famous yellow label was born in 1877.

Over the years the label took on a more intense, almost orange hue, making it easier to recognize Veuve Clicquot champagne in dark wine cellars. In 1945, Veuve Clicquot Ponsardin Sec was renamed Veuve Clicquot Ponsardin Brut, dressed in the Yellow Label we know today, carrying on a tradition that thrives 140 years later.

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