Wedgwood England 1759
Wedgwoods history spans over 260 years after interdependent potter Josiah Wedgwood in Burslem, England, began experimenting avidly with clay, discovering its many possibilities. Today he is remembered as the “Father of English Potters”, an innovator in new techniques and design. He was also a moderniser in new business practices and sales techniques including direct mail, money-back guarantee, free delivery, celebrity endorsement, illustrated catalogues and buy one get one free. In 1995, Wedgwood was granted the Royal Warrant, a mark of recognition of those who have supplied goods or services to the Royal Households for at least five years, from Her Majesty Queen Elizabeth II.
Wedgwood's great friend was abolitionist campaigner Thomas Clarkson, this raised his awareness of the cause and he began to actively participate in the campaign for the abolition of slavery. Wedgwood mass-produced cameos depicting the seal for the Society for Effecting the Abolition of the Slave Trade which were widely distributed, in turn, becoming the most recognised image of a black person in all of 18th-century art.