Owney’s Rum pays tribute to Owen “Owney” Madden, who grew up in the Hell’s Kitchen neighbourhood of New York City at the turn of the 20th Century. Owney was a rambunctious young man; by his early 20’s he was the leader of the Wrest Side’s Gopher Gang. By the time Prohibition was enacted, he was experienced in the ways of NYC’s underground economy. Despite heavy consequences, he took full advantage of the illicit entrepreneurial opportunities that the changes in legislation provided him. Owney was thus nick-named “The Killer” due to his bad temper, he quickly rose to power. Operating some illustrious speaks, Owney bootlegged his own hooch. What rose Owney to prominence was his skill as a rum runner. He smuggled Caribbean-made rum into the US via the shores of Rockaway Beach, NYC. Owney’s Rum pays homage to Owney as the figure in an important era in NYC’s rich history of imbibing.