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Absolut Vodka was first launched in New York in 1979. But the recipe behind the pure and natural taste of ABSOLUT is actually older than 30 years. So is the 18th century medicine flask found in an antique store in Stockholm that gave inspiration to the iconic old-world, apothecary-inspired ABSOLUT VODKA bottle. Every drop of Vodka comes from the rich winter wheat harvested in an area of Southern Sweden called Ahus. As the world's leading premium vodka, Absolute's creativity has also been expressed through music, fashion and digital media and in recognition of Absolut Vodkas partnerships with the best creative thinkers, designers and advertising agencies in the world, the company was awarded a coveted place in the Advertising Hall of Fame.