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Jose Cuervo Tequila has been produced for over 250 years with the same experience, craftsmanship, and recipes that have been handed down generation through generation.In 1758, José Antonio de Cuervo y Valdés was given a writ of land ownership by King Fernand VI to plant agave on his lands for producing tequila and later Jose Cuervo was the first tequila brand to bottle tequila individually, making it easier to transport the tequila to meet booming demand in Mexico and across the border. Just like Champagne can only be made in France, or Scotch can only be made in Scotland, as of 1974, in order for a spirit to be called "tequila" it had to be made in certain states of Mexico. Cuervo was the brand of choice when the tequila sunrise became wildly popular. The drink's rise to fame was attributed to the major rock and roll bands who sipped it on their private jets and immortalized it in songs.