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Ciroc Ultra-Premium Vodka unlike other vodka made from grain is crafted from fine, succulent French grapes, distilled a fifth time at the Distillerie de Chevanceaux in southwest France. These specially selected grapes create the distinctly fresh and smooth taste of Ciroc Vodka. In 2007, Sean Diddy Combs agreed to become a brand ambassador with great success. Ciroc has now become the second ultra premium vodka in the world.