Behind every precious drop of Krug Champagne stands the dream of a visionary. He understood that the essence of Champagne is pleasure. Over 170 years ago, Joseph Krug broke with convention to follow his vision to create the most generous expression of Champagne every year, regardless of climatic unpredictability. Joseph’s bold experiment proved a triumph and he succeeded in creating Champagne like never before.

Joseph Krug did not believe in hierarchies between his champagnes but maintained that all Krug champagnes were all of the same undisputed quality, each illustrating a different expression of Nature. The only factor deciding value would be a rarity. To this day, lovers of Krug live and breathe his enduring philosophy.