THE YELLOW LABEL
In 1850, Madame Clicquot agreed to a minimalist first white label, a first in the world of champagne. This label was quickly followed by another when, with the rising popularity from the mid-19th century of sec, or dry champagnes with less sugar, Veuve Clicquot decided to label the bottles with a colour that would distinguish them from other cuvées. And so the famous yellow label was born in 1877.
Over the years the label took on a more intense, almost orange hue, making it easier to recognize Veuve Clicquot champagne in dark wine cellars. In 1945, Veuve Clicquot Ponsardin Sec was renamed Veuve Clicquot Ponsardin Brut, dressed in the Yellow Label we know today, carrying on a tradition that thrives 140 years later.
Over the years the label took on a more intense, almost orange hue, making it easier to recognize Veuve Clicquot champagne in dark wine cellars. In 1945, Veuve Clicquot Ponsardin Sec was renamed Veuve Clicquot Ponsardin Brut, dressed in the Yellow Label we know today, carrying on a tradition that thrives 140 years later.
